Features & Benefits

A Better Way to Build Profits

Take control of your store's audio landscape. Energize it with Do it Best Radio, a new generation of in-store audio programming, service and delivery. Do it Best Radio will entertain your customers and increase dwell time in your store by playing the hits of yesterday and today. You'll also have the added assurance of knowing that the lyrical content of every song is family-friendly and all music is fully licensed. Do it Best Radio provides a unique audio platform that positions your hardware store as an important source of great products, special services and money-saving offers.

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Increase Sales & Profits

Ads for products sold in your store reach customers at the point of decision — increasing sales. Information and tips educate consumers and remind them of products they have been eager to try.

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Targeted Marketing & Advertising

Do it Best Radio employs the four cornerstones of marketing and advertising to target consumers; ‘Advertising’, ‘Sales Promotion’, ‘Merchandising/Display’, and ‘Public Relations/Publicity’.

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Build Loyal Customers

Uplifting music, products, information and tips, community service messages and savings opportunities provide your customer a pleasant and enriching shopping experience. You gain new loyal customers.

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Add New Revenue Streams

Do it Best Radio allows you to harvest vendor promotional dollars and share in the revenues. Stimulate impulse sales. Up to 75% of buying decisions are made at the point of purchase. Your radio ads will ask for the sale when the customer is ready to buy.

Radio Customized for Hardware Stores

It's your very own radio station! The name of your hardware store can be added to our call letters; (Your name here) Do it Best Radio. You'll be able to announce special sales events, call attention to new in-store product offerings, and encourage participation in community and charitable events.

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Marketing Programs Made Simple

A Marketing and Promotional Calendar to help you plan marketing and promotion events around key dates and times in the year. We help you tie into national vendor campaigns for maximum impact.

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Local Promotion is Good PR

Promote civic and community events on your store's radio, bringing your community’s positive news into your hardware store. It not only helps your community, but it also builds customer loyalty.

Turbo Charge Sales with Custom Branded Radio

Do it Best Radio isn't just in-store music. It's a turn-key PR and marketing system for your hardware store. It's professionally programmed for your business and the benefit of your clients. Do it Best Radio is custom branded and all music license and streaming fees are included. So you're not only safe from litigation, but your customers will never hear a competitor's commercial while in your store.

Do it Best Radio Features:

  • Positive, uplifting, family-friendly music
  • An extensive category of music which means you won't hear the same song repeated frequently.
  • Inexpensive setup and low monthly fees
  • A platform for recognizing your employees on their birthday or for a special achievement
  • Store-specific advertising and messaging